From product to campaign film: how we work
Most brands start with a product shot. We start there too. Then we keep going. Here is how a single product becomes films, campaigns and moments.
Most brands start with a product shot. We start there too. Then we keep going. Our team of 3D artists, AI directors, designers and storytellers turns a single product into films, campaigns and moments that travel across screens, stores and streets.
1. Product
You send us the product: a photo, a CAD file or the thing itself.
2. Concept
We build the idea, the world and the mood around it.
- Idea: theme and story first
- World: environment, styling, mood
- Exact: product accuracy, every frame
AI is only as powerful as the thinking behind it. We shape the idea before the first frame is generated. — And Thenn AI Visual Lab
3. And Thenn.
We render, generate, animate and deliver it, ready for every format you need.
Product, concept, final
The Fastrack AI handbag campaign went from product to concept to final film. See more on the films page.
Questions we get asked
What do you need from us to start?
The product: a photo, a CAD file or the thing itself.
How quickly will we hear back?
Within 2 business days, with ideas, not a sales deck.
Book a discovery call and tell us what you're launching.